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UltraBOOST DNA City Pack
adidas assembled 6 artists from different parts of South East Asia to design a shoe that will reflect their worlds and the diverse community across the region.
Six designs, six countries, one pack. When adidas launched the UltraBOOST DNA City Pack we wanted to pay homage to the versatility and richness of our culture and celebrate the land we hail from.
Key Visual
15s
Artist Feature
Retail
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